Knowing your role - DRM and video games

I'm posting a quick shout-out to Brad Wardell, CEO of Stardock (video game publisher). They made waves recently by announcing a new title would be completely DRM free, and the sales figures seem to indicate this has been a decent approach. Here's what he had to say, and why I'm giving the man respect:

"Yep. Demigod is heavily pirated. And make no mistake, piracy pisses me off. If you're playing a pirated copy right now, if you're one of those people on Hamachi or GameRanger playing a pirated copy and have been for more than a few days, then you should either buy it or accept that you're a thief and quit rationalizing it any other way.

The reality that most PC game publishers ignore is that there are people who buy games and people who don't buy games. The focus of a business is to increase its sales. My job, as CEO of Stardock, is not to fight worldwide piracy no matter how much it aggravates me personally. My job is to maximize the sales of my product and service and I do that by focusing on the people who pay my salary — our customers."

Absolutely spot on. DRM only harms your real customers, which is exactly what not to do. I'd like to see more companies/bands/RIAA-like-organisations follow suit.